spell it out.

Your name, your colors, your vibe. Designed by you — custom just for you.

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Premium themes

Most wanted

How it works

01 Your name Up to 10 letters. Your name, your nickname, or whatever you want it to say.

02 Your colors Pick from 21 themes. Each one sets the whole mood of the charm.

03 Your cord Your cord sets the tone. Add a second or third for $5 each.

04 We make it Strung by hand in 3–7 days, then shipped to your door.

Why we make these

In a world where they want everyone to be the same, it's fun to be an individual.

Every charm is strung by hand, one at a time. Custom for you.

One is never enough

Backpacks. Tote bags. Keys. Water bottles. Belt loops. Stack a few, mix your themes, or put two names on one clip.

Second name on the same charm — $12Duo charm, two names on one cord — $35

On the grid

Stay first in line

New colorways drop through the season. Small batches — they go fast.